The Truth About Online Tracking System

How does it work? Let’s get started with us as a user. The website you want to visit has the content presented to you. However, this material needs financial support. Most websites are serving ads to their visitors. Some of these ads are coming from various sources outside the website.

In other words, third party servers are remote storage. The tracking system is actually a strategy. With a small cookie, a company can track people’s preferences, the things they are interested in, and the topics they want to follow.

Therefore, the web browser plays the role of host. The website forces the browser to accept the cookie to display the content. The website server gives the browser a unique cookie. The cookie contains all the information used in later statistics.

When you see an identity you’ve searched for or clicked on, it’s actually a third party offering ads like yours, and it’s all based on your behavior. Is. Your behavior is detected by a cookie placed in your web browser’s files. The cookie interacts with the home server.

There is a cookie

Cookies are small files, containing a string of different numbers and letters. Every website is connected to a server. A server can be considered a hard disk on which all folders and files are stored. The cookie, therefore, is a folder. Despite its small size, it is designed to easily transfer itself from server to web browser. Otherwise, the user can only decide to leave.

The cookie contains a variety of information that will provide the company with a unique insight. Contains data when the cookie leaves the home server:

  • – The price of the cookie
  • – The name of the cookie
  • – Expiration date
  • – Cookie path.
  • The Truth About Online Tracking System

Based on this information, it can only be retrieved from its home server and will be returned when it expires.

In the meantime, the cookie will collect data about the host’s behavior. The website that the user visited, the link, the photo or he clicked. Depending on the user’s behavior and habits, the average cookie may include:

  • – Operating system installed on the host computer
  • – Processor type
  • – Internet browser models and versions
  • – List of plugins / add-ons / extensions
  • – No track status
  • – Behave on a publisher site
  • – Keywords entered
  • – Screen resolution
  • – Font and font size
  • – Geographical location
  • – language
  • – time zone
  • – IP address
  • – Referral URL
  • – URL requested
  • – Credit card information entered when visiting the website.

Companies are legally obligated to remove the cookie after a certain period of time. Cookie collection and data transmitted to the home server are stored for 24 months in most cases. Some companies keep the information longer. Data is stored for a very long time, and it may well be that some information about you is still available on the Internet some time ago. In addition, the dark web is after the black market criminal data. And that’s why the majority of cybersecurity companies use the term “the Internet never forgets.”

Who is tracking me online?
Each user differs with unique interests and habits. Every website you visit has one or two specific trackers in the background. Not all of them are putting cookies in your web browser, but they are still monitoring the performance of their ads.

If you look at the privacy policies of different companies, you can see a long text on each of them. Most users never read the revelations. The privacy policy between the data obtained includes a list of partners as well as other facts.

This may not be your website but they are in partnership with third party companies. The data collected by the website you visit is further shared below the line. These may include third-party partners, such as marketers, merger partners, pixel partners, and sellers.

Despite the common belief that only advertising companies are online trackers, the same thing has been done in some other online organizations.

Data brokers and data miners

Data brokers trade data instead of stocks and bonds. Data brokers are like private spies. These people collect data online as well as offline.

What exactly are they collecting? Data brokers often define themselves as database marketers or consumer data analytics firms. They collect individual information as users.

An online gathering is looking for clues or information that identifies an individual as well as their interests or hobbies. The more unique and detailed the report, the better.

Offline data is something that is not easily accessed. These include police reports or any legal information. Most data brokers will pay someone to get this information instead.

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